Looking for a Career Change? Try a Paid Marketing Internship
One of the most effective ways to pivot into marketing is by applying for a paid marketing internship. This approach not only provides valuable exposure to the industry, but it also offers a practical, low-risk entry point for mid-career professionals and career changers alike. Traditional and direct marketing still play an essential role in many […]
10 Reasons to Pursue a Career in Marketing
For recent graduates and young professionals wondering which career path to take and how to even narrow down their choices, a career in marketing rooted in traditional methods can offer long-term benefits. From stable career progression to continuous skill development, direct and offline marketing careers are anything but outdated. Here are 10 compelling reasons to […]
Why Is a Strong Brand Identity Important for New Businesses?
In a competitive environment, especially one where customers crave personal connection and consistency, establishing a strong brand identity is not optional. It’s essential. This is especially true when your growth strategy relies on direct marketing techniques, such as mail campaigns, in-person events, sales calls, or print materials, where there’s no digital interface to “cover” or […]
How to Convert Direct Sales Leads into Paying Customers
If you’re a marketer or salesperson working in direct sales, this article is your comprehensive guide to moving from “maybe” to “yes.” We’ll show you how to convert direct sales leads into loyal, paying customers using proven techniques grounded in psychology, empathy, and practical sales execution. Understanding Direct Sales Direct sales is a personal process. […]
Transferable Skills to Land a Job in Marketing
Many professionals from industries like sales, education, customer service, finance, and administration have successfully transitioned into a job in marketing by highlighting the transferable skills they already possess. While digital marketing dominates headlines, direct marketing—the strategic use of mail campaigns, print materials, telemarketing, and loyalty programs to reach and convert customers—remains a powerful and results-driven […]